ABOUT PLUSH HAIR & SKIN
MISSION
The Why We Do It
To restore confidence, elevate natural beauty, and nourish the body from scalp to skin with handcrafted, high-quality formulas designed for real people, real textures, and real results.
Every product is made with intention, integrity, and ingredients that honor both nature and the individual.
MISSION - The Why We Do It
To restore confidence, elevate natural beauty, and nourish the body from scalp to skin with handcrafted, high-quality formulas designed for real people, real textures, and real results.
Every product is made with intention, integrity, and ingredients that honor both nature and the individual.
VISION
The Future We’re Building
To become the most trusted natural hair and skincare brand for families, women, and everyday people seeking clean, effective solutions that feel luxurious and actually work.
We envision Plush in homes across the world—empowering beauty, healing damaged hair and skin, and inspiring confidence with every jar and bottle.
VISION - The Future We’re Building
To become the most trusted natural hair and skincare brand for families, women, and everyday people seeking clean, effective solutions that feel luxurious and actually work.
We envision Plush in homes across the world—empowering beauty, healing damaged hair and skin, and inspiring confidence with every jar and bottle.
PURPOSE - The Heart Behind Plush
To provide safe, nourishing, small-batch products that help people feel seen, valued, and cared for—inside and out. Plush exists to bring relief, restoration, and results to those struggling with dryness, breakage, irritation, or a loss of confidence, offering comfort through nature and craftsmanship.
PURPOSE
The Heart Behind Plush
To provide safe, nourishing, small-batch products that help people feel seen, valued, and cared for—inside and out. Plush exists to bring relief, restoration, and results to those struggling with dryness, breakage, irritation, or a loss of confidence, offering comfort through nature and craftsmanship.
A Message From La-Tricia Suber
Founder & CEO, Plush Hair & Skin
Plush Hair & Skin began in my home, long before it became a business. It started as a personal mission, to help my own family heal. My grandmother’s hair loss, my five children’s different skin and hair needs, and my background in healthcare all pushed me to look for something safer, gentler, and more effective than what I was finding on store shelves.
What I discovered was simple:
Nature provides everything we need - we just have to respect it, understand it, and craft it with care.
Every product you see here was born from late nights of research, small-batch testing, and a deep desire to restore confidence and comfort to the people I love. What began as a necessity became a passion… and eventually a calling.
Plush is more than a beauty brand.
It’s a reminder that you deserve softness, nourishment, and results you can feel.
It’s a promise that every jar is made with integrity, intention, and ingredients that truly support your hair and skin - not harm them.
It’s a brand built on the belief that your natural beauty is worth celebrating, every single day.
From my hands to your home, thank you for trusting Plush to care for you.
I’m honored to be a part of your healing, your routines, and your journey to feeling beautifully you!
A Message From La-Tricia Suber
Founder & CEO, Plush Hair & Skin
Plush Hair & Skin began in my home, long before it became a business. It started as a personal mission, to help my own family heal. My grandmother’s hair loss, my five children’s different skin and hair needs, and my background in healthcare all pushed me to look for something safer, gentler, and more effective than what I was finding on store shelves.
What I discovered was simple:
Nature provides everything we need - we just have to respect it, understand it, and craft it with care.
Every product you see here was born from late nights of research, small-batch testing, and a deep desire to restore confidence and comfort to the people I love. What began as a necessity became a passion… and eventually a calling.
Plush is more than a beauty brand.
It’s a reminder that you deserve softness, nourishment, and results you can feel.
It’s a promise that every jar is made with integrity, intention, and ingredients that truly support your hair and skin - not harm them.
It’s a brand built on the belief that your natural beauty is worth celebrating, every single day.
From my hands to your home, thank you for trusting Plush to care for you.
I’m honored to be a part of your healing, your routines, and your journey to feeling beautifully you!
At Plush Roots, we believe in beauty with integrity. All of our products are crafted with care and commitment, ensuring that we meet the highest standards of quality and ethics.
Contact Us
Plush Hair and Skin
9570 Regency Square Blvd, Jacksonville Beach FL 32225
(904) 415-8298
Legal
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